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Figuring Out Your Real Costs

Buy Smart, Win Big

Hey, you’re back! Now we’re getting into the nitty-gritty: how much you’re really spending to grab your inventory. This isn’t just about the price tag—it’s about knowing the full picture so you can pick loads that actually make you money. Let’s break it down.

What’s “Cost of Acquisition” Anyway?

It’s everything you shell out to get your hands on appliances—not just the obvious stuff, but the sneaky extras too. Some folks get hung up on MSRP (that’s the “suggested retail price” from the manufacturer), but that’s only half the story. Here’s what counts:

• Upfront Price: What you pay for the load.
• Shipping Fees: Getting it to your door ain’t free.
• Time Sink: Hours spent fixing or prepping it to sell.
• Sellability: How fast it’ll fly off your shelves—and for how much.
• Nail this, and you won’t get stuck with a “deal” that’s more trouble than it’s worth.

What You’ll Pick Up Here

Matt from NEU Appliance Wholesale spills the beans in a quick video. He’ll show you:

• How to add up all your costs, no sweat.
• Why obsessing over MSRP can trip you up.
• Tricks to spot inventory that’ll sell like hotcakes.
• How to pick loads that match your game plan.
• [Watch Matt’s Video]

Why MSRP Can Fool You

Lots of sellers hype up MSRP percentages to make their loads sound amazing—like a $100,000 retail value for 28% of that. Sweet, right? Not so fast. Here’s what might bite you:

• Fancy $5,000 wall ovens that sit forever or need picky buyers.
• Stuff nobody around you wants.
• Shipping costs that gobble up your cash.
• Heads-Up: Don’t just buy the number—check what’s actually in the pile. Go for gear that moves quick.

How NEU Keeps It Simple

We’re not here to mess with you. Here’s how we make buying easier:

• No Shipping Surprises: You see the freight cost upfront—no gotchas.
• Straight Talk Listings: Model numbers, details, and real retail values, so you can crunch your numbers.
• Good Stuff Only: We skip the junk that collects dust, handing you inventory that sells.

Your Cheat Sheet

• Run the Numbers: Total cost per piece—shipping and all—before you commit.
• Know Your Crowd: Pick stuff your local buyers want, not some random haul.
• Eye the Prize: Use your costs to guess your profits and see if it’s worth the grab.

Ready for the Next Play?

You’ve got the cost game down now. Up next, we’re diving into how customers think—and how you can use that to sell more. It’s the “Psychology of Relative Value,” and it’s a game-changer.

Click below to keep rolling!

Your Progress